The CTO (Chief Trust Officer)

There’s a fairly long article by Eric & me in the upcoming edition of IDG’s magazine CIO that brings forward the importance of understanding trust in order to be successful in the new economy and within social software ventures especially. In the article we try to lay out the groundwork of why It is becoming crucial for companies to seriously start thinking about their trust-strategy. I am quite happy to see that the article is currently the headline story on the Swedish IDG site. If you know swedish you might want to check it out and let me know what you think!

By the way, our trustmojo book will be hitting the printing press soon, sign up for a release notification here.