MySpace Awareness

Ipsos released their 3rd Annual TEMPO Digital Music Brandscape Study yesterday. Not that much is surprising, iTunes gains awareness, Napster drops a little. However what is interesting is of course the skyrocketing awareness of MySpace as a fee based digital download provider. From the study:

Perhaps the most significant development this year was the strong gain in awareness of MySpace, which jumped from 16% to 54% in just one year.

This suggests that the best strategy for competing in this increasingly crowded and commoditized market will be to court those market segments that may be currently underserved, possibly by focusing on service enhancements that are currently not offered on the well-known websites. These efforts will not only help to differentiate new striving brands from iTunes’ current brand strength and appeal, but may also attract potentially more loyal segments of digital music users who are interested in more specialized niche features than just core functionality.

Thanks to hypebot.