A Swedish/British entrepreneur in Berlin, trying to make it happen

Here’s the video of the slides from my short SoundCloud pitch at the Web2Expo (+ trying to deeplink right to the soundcloud part at 37:20):

Techrunch’s Mike Butcher on SoundCloud:

“Cloud computing becomes a rock star, gets drunk, sleeps with a groupie and throws a TV out of the hotel window.”

Great quote. Thanks Mike.

Busy times. Even forgot to announce that I got the honor to give a really short soundcloud talk at the web2Expo later today. Its on the main stage right after the keynotes so expect some time between 17.15 and 18. Its just a short one (5 min!) but I’m still really looking forward to it. Join me if you have the chance.

After the presentation the invincible SoundCloud DJ Team will spin some records during the official Web2Expo opening reception. I’ll be the one drinking a mai tai, come over and say hi.

Update, here’s the slides:

Thanks to Oke & Hank from Finetunes for inviting me to speak at this years Popkomm conference. Really looking forward to shedding a little pre-release light on soundcloud and what we’ve been up to. Please join in if you’d like to and don’t forget to come up and say hi! 15:45 on Wednesday, not sure about the exact location yet, will try to update when I know.

Sidenote, I’ll also be around for the entire conference, let me know if you’d like to meet up for a carrot juice.

SoundCloud: The Tour from SoundCloud on Vimeo.

Oh hai, we‘re being techcrunched at the moment. BRB. kthxbai.

In the meantime, here’s a little video with a great friend:

I’m reading this artice in Five Eight (a mag from Frukt that of course is more than a little bit biased but does offer a good round up of stats and info too) where Henry Semmence, the MD of Absolute (a leading full-service label management company in Europe) talks about what’s happened since 98 and what will have happened by 2018. I’ve had to re-read it a few times to make sure I’m not missing something or that I got the numbers mixed up or so.

According to Semmence, some of the key developments by 2018 will be that the CD will have continued to decline but due to the aging population its still a force to be reckoned with. Also, we’ll see an increase in digital downloads, especially from mobile devices. Also, apparently the development of the physical distribution network is one of the most important things for 2018.

Huh? I know we won’t have teleporters, colonies on Mars and such but that’s more of a description of today than a prediction of what thing’s will be like in a decade. By then the digital download won’t even be around, even less some piece of physical media carrying it. To think that everything will be in the cloud in 3 years is optimistic but 10 years? That should be well enough to get us of having to replicate all this data across millions of devices.

[disclaimer: I know, I know, its always easy to pick on the guy trying to tell the future… But come on! Saying that 2018 will be like 2008 already is, well, that’s just wrong.]

In the last post I briefly mentioned the potential for the artist manager to become increasingly important in the new music ecosystem. Hypebot goes more into detail on why the need for good managers that understand todays situation are needed. Recommended.